Wow... talk about making sweeping generalizations about an entire industry of people. Yes, some people in the PR industry are terrible do-nothings who send mass emails to every journalist and his mother, but a lot of them (I'm including myself here) are hardworking individuals simply looking to help journalists and editors while at the same time promoting their product/company/person (mostly in non-bro-code-following verticals, but still). I would think that, being the editor of a men's website, it would be the expectation that you would receive these types of offers. By the time that you're experienced enough to become an editor, you should've been in the industry long enough to learn how those types of websites operate. And without the help of PR people offering up B-list celebrities to interview, how much more difficult would your job have been? I'm just saying that there are two sides to every coin, and this article unfairly paints all PR people as terrible idiots (who, in your case, probably hate pushing their stupid products and are only doing so because that's their job and they'll get fired if they don't and become part of that 8.2% as you so eloquently put it).
Same thing happened to me... some NYC waiter swiped my card info and my number was then used to buy Pumas in King of Prussia. Caught it early, was refunded the money. Check your accounts every day!