I'm SO ANGRY with this person I'm seeing stars. Holy shit. I think I'm going to have a heart attack.
The more interesting nugget of this report is that bit about brand loyalty. While I've noticed that many of my peers don't particularly care what brand of a food product they buy, you will have a hard finding the same kind of brand egalitarianism in, say, consumer electronics. But I live in the Bay Area so YMMV.
I bought a new car last year. New to me and new new. It's a Honda Fit. I had just moved from San Francisco to Oakland and from a multi-roommate apartment to an apartment with my boyfriend. I had a Smart car (one of those tiny two things that looks like a shoe, we called it "the clown car") that had been practical in my compact neighborhood where I lived as a single person and was now impractical in my huge, diffuse neighborhood and my 3 cat+boyfriend life. I didn't do this with my (nonexistent) Millennial money, though, as I was unemployed. A few years prior my mom had invested in a seriously shady-sounding ATM sales business and bought 3 ATMs. Each ATM pays out $330 a month. When I graduated college, she "gave" me an ATM. My car payment is $299 a month. Without that I would have sold the Smart car and would probably be getting around solely on my bicycle. I suspect it will be up to the Boomers to pull us out of the recession they put us in.