The Academy Awards are a meaningless popularity contest decided by out-of-touch old white men in suits with the help of an occasional white lady. But if your movie wins one, an Oscar can help make a significant difference in how posterity treats it and, more immediately, in how much money it makes. 12 Years a Slave, which raked in a very respectful $140,000,000 worldwide before it won Best Picture, Best Supporting Actress, and Best Adapted Screenplay, is beginning to enjoy its Oscar bump–or perhaps, bumps:
12 Years will make a major expansion in U.S. theaters — Fox Searchlight will be playing the movie in more than 1,000 theaters — even though the slavery drama comes out on DVD Tuesday. … Beyond the big screen, best picture winner 12 Years a Slave is getting a post-Oscar bump for the book it was based on. The 19th-century memoir by ex-slave Solomon Northup jumped from No. 326 on Amazon.com before Sunday night’s Academy Awards ceremony to No. 19 on Monday afternoon.
According to the New York Times, the movie launched its source material to the bestseller lists this past fall. Now its trajectory is steep enough that Oscar-winning director Alfonso (“Gravity”) Cuaron could be called in to film it. When your intrepid author checked on Tuesday, March 4, the paperback remained in the top 20, while the Kindle version had jumped to #17 overall and #2 on several specific lists:
• #2 in Books > Politics & Social Sciences > Sociology > Race Relations • #2 in Kindle Store > Kindle eBooks > History > Americas > United States • #2 in Kindle Store > Kindle eBooks > Nonfiction
People are rediscovering a lost classic and paying for the privilege! Terrific. But in a case like that of 12 Years a Slave, when the memoirist is long-since deceased, who profits from the book’s Oscar bump? Not to be all Upworthy about it, but the answer may surprise you.