I’ve been writing about expensive clothes for about five years. No, that doesn’t mean it takes a lot to impress me these days, but I have learned a lot about the retail, fashion, and apparel industries, especially when it comes to what you’re paying for. This has totally put my priorities out of whack. Why? Because to a normal guy, a $150 dollar button-down shirt would not only raise some serious eyebrows—it would also make him feel poorer after simply having touched it. But for me, that’s considered “reasonable.”
Last year, Andy Selsberg wrote an article in The Believer about justifying the costs of “ethical fashion,” and he posited that a well-made, sustainably-manufactured men’s button-down shirt should ideally cost $60. And when you think about popular brands like J. Crew and Club Monaco, that’s usually their price of admission for a decent woven shirt.