Juice as Status Symbol

WSJ’s Katherine Rosman reports that certain juice bottles have become status symbols, mostly because of what they cost—as much as $10 and sometimes more, depending on where you go. Some people are willing to make the tradeoff of buying cold pressed juices instead of making their own. Says a health-and-wellness trainer: “I know it’s expensive but I would rather have a juice than get my nails done.”

Judging What We Don’t Know: The Intangible Value of Status Symbols

If you, like Errol Louis, have trouble comprehending the logic behind a “not-filthy-rich” person buying a $2,500 purse because you would never want that yourself, I’ll put it into language you can understand.