sick startups

Work Snacks

by September 12th, 2012

If you want to read about some of the fancy food available in startup cafeterias in Silicon Valley, that is a thing you can do. (Falafel waffles, fois gras, kobe beef, Google’s “world renowned” offerings, you know the usuallllllllll.) I’m sitting next to an open package of Jello Pudding Snacks  that I got from the 99 cents store so I’m not really feeling that jealous, but maybe you are? Love the life you’ve got.

Our Classless Society

Middle Class Snack Kids

by April 4th, 2012
Middle Class Snack Kids were raised without some of the finer things, but with a mindset that life was taken care of in all the important ways. We may not have had that new Walkman, but damnit if there weren’t cookies made by Grandma every day.
The French

There Are No ‘Middle Class Snack Kids’ in France

by April 30th, 2012
If there's one thing French children don't have to worry about, it's becoming Middle Class Snack Kids—the sort of people who spend a large portion of their incomes to fill their pantries full of snacks so they can grab something to munch on while watching TV or reading magazines, or the other many mindless things we do in the privacy of our own home.
Brand Strategy

So It Turns Out I’m Pretty Cheap

by April 6th, 2012
This is the tragic plight of a middle-class urbanite who was born and bred by cheapskate, suburban parents.