Refundable Pop Culture?

Would you spend more on pop culture consumables if your satisfaction were somehow guaranteed? On my Twitter feed this morning, I saw this series of proclamations from a publisher that believes so strongly in its product that it is willing to refund you your money if you don’t agree. (As always with tweets, read from the bottom up.)

Here’s more information about the book itself, which looks like a loving satire/send-up of undergraduate education in England. If you take this Melville House challenge, let us know how it goes!

What It Costs to DIY A First Book Tour

People take you seriously in the business world only when you take yourself seriously. By pouring my money and my life into this book tour, I was merely being my own best boss.