HBR reports that when a line to purchase something is 10 to 15 people long, purchases decrease by 10%, the takeaway being: more lines are better than one long line. Beef: Multiple lines are STRESSFUL. Long snaky lines can be intimidating, but there is a calm about them; there’s nothing to be done but to join in and the pleasant surprise is that they never take as long as you think. But multiple lines are the stress. They require choosing a line, very difficult, paralyzing almost—you have to size up the amount of items in various bags, gut-check how fast they’re moving, check out the cashier to see if she’s a slow mover. So much to think about! And then once you’ve finally choose one, you stand there looking at all the other lines to see if you chose the wrong line and then wondering if you should switch lines. Team 1 long line.
Goldman Sachs and Teen Vogue partnered to do a HOLISTIC STUDY of millennials’ favorite brands because “[millennials] have no mortgage, kids or families. That means more dollars to spend.” I’m not sure that’s QUITE how it works, but ok! Millenials like Forever 21, the study found.
This WSJ article about Nasty Gal founder Sophia Amoruso is full of fun sexy facts about this fun sexy brand. Like: “550,000 shoppers check out the site for an average length of six minutes once a day … their top 10 percent of users look at the site more than 100 times a month …half of its sales come from 20 percent of its customers.” And also: “[At first] she’d sell a Chanel leather jacket she bought for $8 at the Salvation Army for over $1,000.” And even: “I built a huge profitable business with no debt … I put every drop of profit from this business back into it. That’s why it’s successful.” [Pic]