Amazon wants you to win you back. In addition to a new Prime Music Streaming service and a deafening whisper campaign about the super secret mystery Kindle smartphone it might have up its sleeve, it is also launching Smile, a program that allows you to choose a charity the store will support. Thanks, guys! But wouldn’t it be easier to treat authors, publishers, and maybe even employees a little better?
Starbucks, another massive corporation that has gotten flak for taking over the world and putting the little guy out of business, is trying to drum up some goodwill of its own in a very unusual, but more direct, way: subsidizing undergraduate education.
Starbucks will provide a free online college education to thousands of its workers, without requiring that they remain with the company, through an unusual arrangement with Arizona State University, the company and the university will announce on Monday. The program is open to any of the company’s 135,000 United States employees, provided they work at least 20 hours a week and have the grades and test scores to gain admission to Arizona State. For a barista with at least two years of college credit, the company will pay full tuition; for those with fewer credits it will pay part of the cost, but even for many of them, courses will be free, with government and university aid. …
Many employers offer tuition reimbursement. But those programs usually come with limitations like the full cost not being paid, new employees being excluded, requiring that workers stay for years afterward, or limiting reimbursement to work-related courses. Starbucks is, in effect, inviting its workers, from the day they join the company, to study whatever they like, and then leave whenever they like — knowing that many of them, degrees in hand, will leave for better-paying jobs.
Investing in your employees as a business strategy happens to be good PR. Win-win-win. Is Bezos taking notes?