The fc/tf formula stands for “fulfillment cost as percentage of total funding.” This is where a lot of people run into problems: they create Kickstarter rewards that cost so much to fulfill that they don’t have money left over to do their project.
Olen advises women to swagger more, even if we have to fake it; be more resilient and less dispirited by the word “no”; and make use of our networks.
Well, as their former copywriter I could tell you in about 1000 different ways and at varying lengths and tone of voice, but that would be insane and probably unethical. Nevertheless, Kickstarter hit a big milestone this week: a billion dollars have been pledged to projects. From there, it isn’t hard to figure out how much revenue they’ve made, and Quartz is on it:
I’m Justin Bieber, and I think it’d be sweet it if y’all paid for me to record my next album.
Mike: Logan, did you contribute to that Kickstarter project that was going to fund the next Veronica Mars movie?