Putting up capital isn’t usually how corn-fed, dreamy-eyed boys and girls across America hope to break into the Entertainment industry. As of this week, though, it might be the most accessible way for them to do it. The New York Times reports:
A start-up, Junction Investments, plans to open for business on Wednesday, allowing wealthy individuals to invest in movies alongside veteran film financiers.
At the start, the company will offer an online chance to back “A Hologram for the King,” an adaptation of the Dave Eggers novel that will star Tom Hanks. Soon after, would-be mini-moguls will be able to invest in “Triple Nine,” a thriller featuring Kate Winslet, the “12 Years a Slave” star Chiwetel Ejiofor and Woody Harrelson.
The Junction Investments-backed films are films that will be made anyway, with or without your cash. They are not Tinkerbells that will die if you don’t clap, like the Veronica Mars movie, which became a three-dimensional manifestation of an audience’s enthusiasm after its on-a-whim launching on Kickstarter.