Let’s say you were a 22-year-old recent graduate looking for work in social media.
Then, let’s say a new social media network appeared.
What would you do?
Well, if you were Kunal Basu-Dutta, you’d create Ello accounts for every company you wanted to work for, maintain those Ello accounts as if you already worked for that company, and hope one of the companies would be so impressed by your work that they’d hire you.
As Basu-Dutta told The Atlantic:
I’m a social media guy—hopefully that came across—and a lot of people have these inventive resumes. People have used Google Ad Words to push their name to the top, or when you search their name it has their resume. That’s really creative, but I don’t want to do any of that since it’s already been done, and everyone has probably seen it. So when Ello came around I’m like, “Hey, I can set up accounts and run them to show that I have an editorial voice that matches and I get it.” I get the importance of pictures, or that with The Atlantic it’s a mixture of politics and culture.
I wrote earlier this week about the idea that sometimes the internet creates opportunities for new voices, and it’s clear that Basu-Dutta saw an opportunity and took it.