Uninterested in narrative? More of a #STEM major? Get a diamond grown in a lab!
In 2009, Emma McElfresh opened her first Etsy shop while working as a librarian for a private boarding school. McElfresh's second shop, The Written Nerd, was born when she started to repurpose old library catalog cards into jewelry—which sold very quickly.
How are you expected to behave, once you’ve started to reap the fruits of your self-branding labors? What are the rules?