Behind the earnest, do-gooder veneer of Whole Foods is the leer of a scoundrel.
I recently started shopping for food at the 99 Cents Store in my neighborhood. It’s not as depressing as it sounds. I mean sure, the place certainly looks depressing from the outside. It’s got this garish blue and yellow paint, there are always people loitering around outside muttering to themselves, and there’s a security guard posted up at the entrance to make sure people don’t steal any more shopping carts.
Remember how I went grocery shopping last week and said “but it doesn’t feel like I bought any food?” Well, I was right on that count.
I came back from my shopping experience thinking “well, I got everything on the list, but I feel like I hardly bought any food.”
A couple of weeks ago, I opened a letter from my mom to find a $10 Trader Joe’s gift card nestled inside. I was touched, grateful, and excited about the possibilities—the same way I would have reacted to an Anthropologie or Sephora gift card in the past. In my mom’s note, she wrote, “Buy something decadent.” I’d been good-naturedly complaining about the amount of oatmeal I’d been eating.
Not everyone has the luxury about worrying about the comfort of chickens.
It tricky to go shopping and not return with more than you expected. That’s because of Willpower.