Venture capitalist Chris Fralic has some advice about how you should email a busy person, but my advice is this: Keep it short and get to the point as quickly as possible. What happens sometimes when I get a long email where there is a lot of introduction but I'm not sure what the email is about, so I'll make a mental note to read the rest of it later. It quickly gets shoved towards the bottom of my inbox with new incoming email and gets lost. So: Write concisely and compellingly. It's that simple.
Elizabeth DeRose opened up J. Crew's fall catalogue and didn't like what she saw—everything seemed over-stylized—so she shot off an angry email to the company saying how disappointed she was that the brand seemed to be abandoning its core customers. Twenty-four hours later, she got a call from J. Crew CEO Mickey Drexler and the company's president, Libby Wadle, as well as the heads of marketing and personal shopping (creative director Jenna Lyons would have also joined the call, but she was on vacation). After discussing how the clothing seemed to be straying too far from the "classics" Drexler emailed DeRose to say: "We are on it for sure. I hope you see a difference this fall."
Avoiding typos is the most obvious thing on that list, but what I really want to know is what kind of inappropriate email addresses applicants are putting on their resumes.
Have you ever wondered why stores ask for you zip code when you're checking out at the register? I always figured they just wanted to know which areas shoppers came from so they could figure out where to open more stores and didn't think about it too much. Forbes gives a rundown on why we should probably never give stores our zip code.
Why do you blog about prison, Matt Stroud?
It's sort of a joke that the hipster beer of choice is PBR (mostly because it's cheap, probably), but now there is actual data and heat maps that proves this to be true.