Business News Daily reports how much a Facebook “LIKE” is worth to your brand ($174.17 in totally imaginary money, apparently), which is kind of an interesting question, but I’m MORE interested in the fact that BND has chosen not to distinguish between “like/enjoy” and “LIKE IN QUOTATION MARKS OR ALL CAPS OR SOMETHING/to push a thumbs up button on Facebook,” rendering the piece COMPLETELY UNREADABLE.

Friend and hero Heidi N. Moore has a super easy-to-understand and also cutting analysis of what went wrong on Facebook’s big day (hint: LOTS). There are some fun things to be learned about how IPOs work, which is good, because we’re all going to need to know what to do and what not to do when our own sick startups go public. Step one: Don’t do secret and illegal things. Step two: Do everything Facebook did, but opposite.

EITHER pay the U.S. government taxes on the $3 billion he’ll have after Facebook’s IPO on Friday and continue to be allowed in the U.S. … OR pocket that money (which is tens-to-hundreds of millions of dollars), renounce his citizenship, move to Singapore, and be barred from the U.S. forever.

(Eduardo Saverin went with option two, which, okay. Hundreds of millions in taxes is a lot, yes. But you know what else is a lot? THREE BILLION DOLLARS. I personally like to retain flexibility, so I’d pay the taxes just to keep my options open. What if in twenty years I got sick of having posh apartments in every beautiful place ever and decided I really just wanted to settle down in a little house in Virginia? Exactly. Options. Mike Dang would obviously pay the taxes because of Ethics and Morals and Obligations. WWYD?)