Baseball teams are geeking out on data so they can change the prices of their tickets on the fly—just like airlines. Dynamic pricing! Bam! Zip! Pow! Actually, mostly the teams are trying to stay a step ahead of StubHub, which is just owning ticket sales. At the end of this segment, a StubHub rep is like, Yeahhhh, they can try, but it’s not working. We win. (Paraphrase.)
It's sort of a joke that the hipster beer of choice is PBR (mostly because it's cheap, probably), but now there is actual data and heat maps that proves this to be true.