Here’s a heartwarming piece of financial news, which I also saw first on Jezebel:
In Russia, when you move into a new home, it is considered good luck if a cat is the first creature to cross the home’s threshold.
Russian bank Sberbank wants to make sure its customers are the luckiest people ever, so it is now loaning out cats to customers who take out new mortgages. You get the cat for two hours, during which time it crosses your threshold and gives you the good luck that all new homeowners deserve.
Even if you don’t speak or read Russian, take the time to check out the bank’s special “cat promotion” website. There’s an adorable video that explains the process:
There’s also a gallery of the 10 available cats and the number of thresholds each of them has crossed. (Yes, there is even a hairless cat for people who have allergies.)
Who here wishes their bank would also loan out cats? There was that time last year where Uber loaned people kittens, but we could all benefit from greater access to the cat loan economy.
Not to mention all that good luck.
Photo: Bob Mical
Mike: “I don’t want your money! Keep your money!” Ester. I can’t get that song out of my head—it’s stuck. It’s from 21 Chump Street, from the This American Life musical that just went up earlier this week.
Ester: That’s hilarious, MD. I haven’t listened to it yet but I’m highly susceptible to earworms so I’m sure that once I do I too will suffer from your malady.
Mike: So, it’s from their live show, and they have a video you can download if you want, and yes, I wanted it. The cost of it was $5, but they said that since the show was so expensive to make it’d be great if you could pay more. So I paid $20.
Ester: That’s great of you! Did you consider waiting to see how much you enjoyed the content before deciding how much to give them in exchange for it? I just signed up for Slate Plus, where you pay the site $50 a year or $5 a month to get upgraded content — podcasts without ads, for example — but that was after years and years of reading and listening to Slate content gratis. Their value had already been demonstrated.
Mike: I decided that $20 was a fair price to pay for something I listen to on a weekly basis and want to continue to support, so I paid it without waiting to see if I liked the video itself.
Ester: Right, that makes sense. You’re not paying for the video, after all; you’re rewarding them for their track record. I have done that too for TAL specifically. (I’m a radio dork.) But do you have other podcasts that you listen to and like and haven’t contributed to, even though they’ve asked? What’s your criteria for deciding which listening experiences to support?