Mike: “I don’t want your money! Keep your money!” Ester. I can’t get that song out of my head—it’s stuck. It’s from 21 Chump Street, from the This American Life musical that just went up earlier this week.
Ester: That’s hilarious, MD. I haven’t listened to it yet but I’m highly susceptible to earworms so I’m sure that once I do I too will suffer from your malady.
Mike: So, it’s from their live show, and they have a video you can download if you want, and yes, I wanted it. The cost of it was $5, but they said that since the show was so expensive to make it’d be great if you could pay more. So I paid $20.
Ester: That’s great of you! Did you consider waiting to see how much you enjoyed the content before deciding how much to give them in exchange for it? I just signed up for Slate Plus, where you pay the site $50 a year or $5 a month to get upgraded content — podcasts without ads, for example — but that was after years and years of reading and listening to Slate content gratis. Their value had already been demonstrated.
Mike: I decided that $20 was a fair price to pay for something I listen to on a weekly basis and want to continue to support, so I paid it without waiting to see if I liked the video itself.
Ester: Right, that makes sense. You’re not paying for the video, after all; you’re rewarding them for their track record. I have done that too for TAL specifically. (I’m a radio dork.) But do you have other podcasts that you listen to and like and haven’t contributed to, even though they’ve asked? What’s your criteria for deciding which listening experiences to support?