Savvy Drinking: Is the Smart Buy the Best Value?

This Business Insider video (via Slate) points out that since cheap liquor is marked up more than pricier liquor at bars, it makes more sense to buy the expensive stuff. You’re spending more money but you’re getting a better value for your dollar.

It is true that knowing how much a draft is marked up (456%!?!) could really affect your ability to enjoy that glass of swill. (Sorry, beer.) But will you appreciate an expensive bottle of wine more because you feel like a savvy spender as well as a fancy-pants connoisseur? It probably depends on whether you enjoy expensive wine more than the regular stuff to begin with, and can afford it.

Beer is not only cheaper than a glass of wine, usually, it’s also less of a rip-off. Now if only it tasted better.

Bottom-shelf mixed drinks are as much of a rip off as draft beers. Good to know.

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