Since Arthur Chu’s historic win streak on Jeopardy! early last year, he’s shrewdly turned his still-minty viral celebrity into a regular gig as a cultural critic and, as some have put it, “the ombudsman of the nerd community.” At Nom Wah Tea Parlor in Manhattan’s Chinatown, we talked about milking his fifteen minutes, the crisis of nerd culture, and becoming an unlikely Asian-American male icon over a plate of chicken feet. (For me, since he politely declined.)
Is online celebrity strange?
It is, because stuff that’s happening on Twitter, you feel like it’s the whole world and you step off for a few minutes and it doesn’t matter to the majority of people. Even to the extent that it does, there’s a huge decoupling of what makes you important online. A lot of times, I just throw up my hands and say, “I don’t even know what my follower count means anymore.” You just have to keep that in perspective. It affects the real world but it’s something separate from the real world.
What did you do after Jeopardy!?
Call up publicists and PR firms, and said straight up, “Hey, do you work with viral celebrities?” Then I’d ask, “If you were me, how would you hang on to the fame, how would you monetize it?” I got good answers—they weren’t bad answers—but it was stuff I couldn’t imagine myself doing. It was stuff like, “Well you should take the whole idea of game theory and you should become an advice kind of guy, you should do lifehacker stuff, stuff like how-tos on how to invest, get a mortgage.” I said, “That stuff doesn’t interest me.” I didn’t want to keep talking about that for the rest of my life.