Really quality way to spend an afternoon. Really feeling great about myself, yourself, all of ourselves. Defeated. Despondent. What is life, what is anything.

#champers #armparty #maldives #choppaondeck #yachting #daddy #amex #blackcard #lindsaylohan #carcollection #summering #fuelupthechopper #ostrichegg #getonmylevel

Let it be this one about Australian mining billionaire Gina Rinehart.

Is she an heiress? Inarguably. And yet she has, by hard work and guile and historic luck, multiplied the value of the business she inherited several hundred times over. The “h”-word seems to be partly a gender thing. The male scions of Australian family fortunes, such as Lachlan Murdoch (the eldest son of Rupert), are not routinely described in the press as heirs. Rinehart is the only woman among the rough lot riding the mining boom at tycoon level, and none of the others probably have to read much in the papers about how they really should be able to afford a hairdresser or a personal trainer.

Oh but there is so, so much more.

In this morning’s second edition of NY Mag pieces that are amazing and incredible if not entirely relevant to “THE ECONOMY” and “GETTING A JOB” and “PAYING YOUR RENT,” Jessica Pressler’s profile of this fantastic wealthy, artsy family called the Bronfmans is just a really nice thing to read (and must have been a really nice thing to write, since she’s usually talking to stuffy old men from Wall Street). Also a good reminder that not all rich people are terrible, some are just fabulous. Every detail is the best, but this is the very best: “She decorated in vivid colors, watermelon pinks and lime greens, had trompe l’oeil theater curtains painted on the elevator, and ‘painted the roof purple,’ she says. ‘And then I painted a big blue rectangle, like a swimming pool, in a real pool color. Then I put chairs around it, so that when helicopters flew over people would think, Those people have a pool on their roof.’”

WSJ. Money will include such departments as My Biggest Mistake, a celebrity interview; Empire Builder, which outlines the steps a successful person took to make it big; and Family Office, a look at the world of advisors to the rich.

“It’s for people who are voyeuristically interested in the high end and are at the high end,” explained Mike Miller, senior deputy managing editor at the Journal, who’s overseeing the magazine.

We really want to figure out a way to do a series about wealthy people—perhaps “Ask a Rich Person”—but I think the WSJ is going to do it for us.