Joyce King Thomas is the former McCann Erickson Chief Creative Officer who originated MasterCard's "Priceless" campaign, and is now the partner and director of brand partnerships at Longreads, where I have the pleasure of working with her.

"This young lady has, unlike most of us, known hunger. She's known abuse and neglect, she's known homelessness and filth. Yet she's risen above it all to become such an outstanding young lady."

"I gave him $500. It was a lot more than I could afford, but a lot less than he deserved."

The dinner reservation was a birthday gift to me from Elizabeth, one of my closest friends. She was able to get the un-gettable reservation by simply being kind.

If someone gave you $1,000 and told you to do something good with it, what would you do?