In January, This American Life aired a segment in which reporter Ben Calhoun went to a few stores and tried asking for a "good guy discount" at the register. Here's how Calhoun explained it: A friend of his named Sonari Glinton was interviewing a negotiations expert from Columbia University Business school who described a technique where you ask at the register, "Can I get a good guy discount on that? You're a good guy, I'm a good guy—come on, just, you know, a good guy discount."
Priceonomics's Alex Mayyasi takes a contentious stance in his post, "Why Does the Senior Citizen Discount Still Exist?" He says that the idea that senior citizens require financial help stems from high percentage of seniors who were living in poverty after the Great Depression. Federal programs like Social Security and Medicare dramatically decreased that percentage. Mayyasi now says that millennials are being screwed over by the recession and are in a vulnerable place, so maybe they should get a discount. If I made a list of things that probably would never come into existence, a discount for millennials would be on that list.