In a study led by David DuBois of HEC Paris, people who were observed choosing large coffees, pizzas, and smoothies were rated by others as having higher status. They scored an average of 4.98 on a 1-to-7 scale, versus 3.03 for people who chose the small size. Technically, the study doesn’t apply to managers: The researchers were studying obesity among underprivileged populations, and they found that extra-large food servings can serve as markers of social status. So for policy makers, the research suggests that there might be benefits to altering people’s perceptions about portion size. But this advice jives with the idea of wearing the clothes for the job you want, not the job you have. To take it one step further, surround yourself with the trappings of the salary and lifestyle you want, not the one you have.
This story from QZ says that the size of your latte is a signifier of your status at work—bigger means more power. Well, bigger means more power because people who order the largest size of anything can generally afford to do so. Also: “surround yourself with the trappings of the salary and lifestyle you want, not the one you have” sounds suspiciously like people who like to live beyond their means, so order that large latte if you want it and can afford it and not because it makes you feel important.
Also, good morning! If it’s snowing where you are like it is here, hope you’re somewhere warm with a nice hot drink.
Photo: Jeff Meyer
The Wall Street Journal reports that a new “subscription-model coffee club” is currently in beta testing in NYC. Customers can pay $45 a month for unlimited drip or pour-over coffee, or $85 for unlimited espresso at select coffee shops in the city. One caveat is that customers can only use their membership card to buy one coffee every half hour (likely to prevent sharing the card with others).
Not everyone is into the idea:
Andrew Hetzel, a coffee industry specialist who is a Board Member of the Specialty Coffee Association of America, said he thinks the CUPS model can be popular with consumers but has concerns about the “bottomless cup” concept from the perspective of quality.
“My fear is that flat-rate pricing model will be a disincentive to the use of quality coffee and reduce overall consumption, making the app a poor value for consumers,” said Mr. Hetzel.
As a daily coffee drinker, $45 a month might actually be worth it, though it would really depend on which coffeehouses decide to participate…
Actually thinking about it some more, I probably wouldn’t do this—I’d feel too much pressure to get my money’s worth. What about you other coffee drinkers out there?