from Venessa Wong at Businessweek: “Is Cap’n Crunch Staring Straight Into Your Child’s Soul?” (Answer: yes.)
According to Quartz, we spend about 3 percent of our annual income on clothes (I expected it to be a little higher!). We also have five times the amount of clothes as we did in the first half of the 20th century, and it’s mostly due to the fact that overseas production has made clothes cheap to produce (low-cost fast fashion). But wages of workers overseas are slowly rising, and more consumers are considering the ethical dilemmas that come with cheap clothing. How will this affect the way we buy clothes in the future?
One option is to reconsider our approach to clothing by taking a cue from Europeans who have historically been more more focused on quality rather than quantity. Much of the cheap clothing we consume in droves is like our fast food diets—high in calories (quantity) but low in nutrition (quality). We are a culture that buys a lot of junk. Think about your own wardrobe—consider how many items of clothing you own and how often you wear each of those items. My guess is that most of us wear about 20% of our clothing 80% of the time. That is a lot of wasted space and wasted money.
In the past few years, I’ve changed the way I buy and wear clothes by going the uniform route, though I also like this European approach of buying classic, quality pieces that last a long time. One item that comes to mind is my peacoat—I’ve worn it every winter for the past 14 years or so.
Photo: Maegan Tintari
At Pacific Standard Christina Moon takes us behind-the-scenes of how “fast fashion” works today and the largely Korean immigrant population that is running it.
Malls are dying, or so claim certain real estate barons quoted on the New Yorker’s Currency blog this week.
H&M debuted a wedding dress with a shockingly reasonable price last week, and you know what? That kind of white looks awful on me [St. Patrick's Day shout out] but it is still pretty cute. I APPROVE.
Oh look a bag of dried cranberries.
Chloe Schama at the New Republic cites a litany of ways we’re willing to pay a premium for good ol’ peace and quiet. We text instead of call, we stake out the quiet car on Amtrak (and then rage at the people who don’t abide by the rules), we pay more for fancy automobiles that don’t make noise, we live on quiet blocks, and we soundproof conference rooms. My personal favorite: “You can buy John Cage’s 4’33’’ on iTunes.” (omg)
Inviting the real-time disapproving remarks of my dentist into my home and into my daily routine sounds like my worst nightmare, and certainly not something I would pay $330 for, but if you are concerned about preventing all of the horrible things are teeth and bodies are going to die from it might be something worth looking into.
How brand loyal are you?
In the New Yorker, Simon Parkin says when it comes to buying video games, players put a premium on length, no matter how good the game is.