Amazon wants you to win you back. In addition to a new Prime Music Streaming service and a deafening whisper campaign about the super secret mystery Kindle smartphone it might have up its sleeve, it is also launching Smile, a program that allows you to choose a charity the store will support. Thanks, guys! But wouldn’t it be easier to treat authors, publishers, and maybe even employees a little better?
Starbucks, another massive corporation that has gotten flak for taking over the world and putting the little guy out of business, is trying to drum up some goodwill of its own in a very unusual, but more direct, way: subsidizing undergraduate education.
Starbucks will provide a free online college education to thousands of its workers, without requiring that they remain with the company, through an unusual arrangement with Arizona State University, the company and the university will announce on Monday. The program is open to any of the company’s 135,000 United States employees, provided they work at least 20 hours a week and have the grades and test scores to gain admission to Arizona State. For a barista with at least two years of college credit, the company will pay full tuition; for those with fewer credits it will pay part of the cost, but even for many of them, courses will be free, with government and university aid. …
Many employers offer tuition reimbursement. But those programs usually come with limitations like the full cost not being paid, new employees being excluded, requiring that workers stay for years afterward, or limiting reimbursement to work-related courses. Starbucks is, in effect, inviting its workers, from the day they join the company, to study whatever they like, and then leave whenever they like — knowing that many of them, degrees in hand, will leave for better-paying jobs.
Investing in your employees as a business strategy happens to be good PR. Win-win-win. Is Bezos taking notes?
Help crowdsource funding for a bar and in return, get free beer for life. Crazy? CRAZY LIKE A FOX. The strategy worked brilliantly for Northbound Brewpub in Minneapolis:
Amy Johnson and her two business partners needed to raise $220,000 to secure a bank loan and fulfill their dream of opening a restaurant that served beer brewed right there at the pub. They went to investors who offered to give heavily for a voting share in the restaurant. But since the potential investors had no experience in the restaurant industry, the owners backed away.
And then came the idea from some friends and family who wanted to help out. “They were, like, ‘I’ve got a few grand, but I don’t have too much money,’ ” Johnson recalls. “And people kept saying this over and over, and we latched onto the idea. Why not just take a couple grand from everybody and then we’d have all the money we’d need?”
I know this video is supposed to be how funny it is for someone to try to use an old coupon from an unopened VHS copy of Teenage Mutant Ninja Turtles (which I loved watching when I was a kid), but for me, it’s all about that manager. That manager is terrific. I’d like to give that manager a hug. [via]
Groupon inspires poetry.
I feel like this is thing that occurs a lot, and that people get tricked into coming back to spend more money.