In February, Kendra Eash wrote a humor piece for McSweeney’s called “This Is a Generic Brand Video.”
We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.
Is doing lots of stuff
That may or may not have anything to do with us.
See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.
Dissolve, a company that provides footage for “visual storytellers,” used their own clips to make Eash’s proposed video. It’s spot on.