Thanks to stars including heart-throb Justin Bieber, boyband Union J and The Saturdays pin-up Rochelle Humes wearing the once naff tops, Asda is on course to sell ten million in the run up to the big day.
The supermarket chain revealed armloads of novelty jumpers with reindeer, Santa and penguin motifs were flying off shelves and will make up a third of clothing sales this month.
Sales are already up 200% year-on-year with £3 million splashed out on the woolies in one week alone.
“Customers are loving reindeer this year,” said Helen Low, the chain’s head of design.
The ugly Christmas sweater has gone beyond something you look for at thrift shops to wear to parties as a joke and into a big money-making business, especially in the U.K., which is celebrating “Christmas Jumper Day” tomorrow in some form or another.
A quick search on Amazon for “ugly Christmas sweaters” brings up a line by a company called Tipsy Elves, which is selling their sweaters for $65 a pop. I think I’ll stick with my very boring, very plain sweaters this year.