The massive growth of the $2B Greek yogurt industry appears to be leveling off, but fear not: the consumer goods marketing firm Affinova is thinking outside of the box. The “box” in this case would be “yogurt is a thing you eat and not a toiletry you put on and in your body.” Per Businessweek:
Affinnova’s survey asked 800 people whether they thought these yogurt-infused alternatives would be better than what’s on the market already and if they thought the idea was new and different—an indication of how well a product might sell. The winners: Greek yogurt anti-aging cream, toothpaste, and diaper rash cream. These products aren’t yet available—certainly not widely—so it remains unclear if smearing Greek yogurt on your armpits would be pleasant.
Still, the survey underscores just how enamored American consumers have become with Greek yogurt. Even the idea of smothering it all over their bodies doesn’t repel random consumers.
Other proposed uses include moisturizer (maybe), lip balm (…no), and pet shampoo (“Um, your dog smells like day-old yogurt”).
I am eating an overpriced, individually-packaged tub of Greek yogurt as I type this, but I must say I have no desire whatsoever to use it on my diaper rash.