So, Who Wants To Brush Their Teeth With Greek Yogurt?

The massive growth of the $2B Greek yogurt industry appears to be leveling off, but fear not: the consumer goods marketing firm Affinova is thinking outside of the box. The “box” in this case would be “yogurt is a thing you eat and not a toiletry you put on and in your body.” Per Businessweek:

Affinnova’s survey asked 800 people whether they thought these yogurt-infused alternatives would be better than what’s on the market already and if they thought the idea was new and different—an indication of how well a product might sell. The winners: Greek yogurt anti-aging cream, toothpaste, and diaper rash cream. These products aren’t yet available—certainly not widely—so it remains unclear if smearing Greek yogurt on your armpits would be pleasant.

Still, the survey underscores just how enamored American consumers have become with Greek yogurt. Even the idea of smothering it all over their bodies doesn’t repel random consumers.

Other proposed uses include moisturizer (maybe), lip balm (…no), and pet shampoo (“Um, your dog smells like day-old yogurt”).

I am eating an overpriced, individually-packaged tub of Greek yogurt as I type this, but I must say I have no desire whatsoever to use it on my diaper rash.

Photo: ninacoco

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9 Comments / Post A Comment

squishycat (#3,000)

I know someone who’s used it as skin treatment (on her face, like a mask, so washed off afterwards), and said it worked pretty well, but basically anything with a decent concentration of lactic acid would probably have the same effect – yogurt’s just cheaper than cosmetics.
…I just eat the stuff. I don’t particularly prefer Greek-style yogurt over, uh, the other kind (I do stick to your basic live-culture, fruit-on-the-bottom, no added sugar, no gelatin stuff), but my boyfriend prefers it, so we buy it. Seriously, it’s just yogurt.

Yogurt already IS in a lot of skin care products-check out a sephora one of these days.

Meaghano (#529)

@Jake Reinhardt lol SORRY my priorities clearly are not in check, I should be wandering the aisles of Sephora looking for yogurt-based skin products

Whiteflash93 (#2,276)

@Jake Reinhardt My favorite night cream is a Korres one that is made with Greek Yogurt! I’ve gotten samples of it several times and finally bought some.

Did they ever figure out what to do with the acidic waste slurry that Greek yogurt manufacturing apparently produces in vast quantities? I say just shovel that stuff into beauty products, call it “yogurt based” and offload it to the gullible. Problem solved!

squishycat (#3,000)

@stuffisthings Does this differ somehow from other styles of yogurt? Because yogurt is acidic – that’s kind of how the bacteria work.

@squishycat My understanding is that Greek yogurt production just makes a lot *more* waste slurry, and that also it’s somehow not as suitable for the usual uses of yogurt waste (which is normally sold to farmers as feed additive, but the Greek stuff isn’t suited for that apparently). I think there may have even been a Billfold post about it but I’m too lazy to look.

squishycat (#3,000)

@stuffisthings I did a quick search and read the first reasonable-looking article I saw, and from that it basically just looks like it makes a lot more of the waste product vs non-strained yogurt, and the surge in popularity of Greek yogurt means there’s substantially more waste, but the waste isn’t any different and the usual forms of disposal work just fine. However, there might currently be more waste than the system is used to handling and possibly some companies have been cutting corners. So the problem isn’t really the waste product so much as people not bothering to make sure it gets taken care of properly.

@squishycat In any case: let’s flog it to anyone rich & credulous enough to think smearing old milk on themselves (or their dog) is a good idea, and then we don’t have to feel bad about eating Greek yogurt!

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