The $750,000 Story

Did you listen to last week’s This American Life episode about how acetaminophen kills about 150 Americans every year due to accidental overdoses? The story, among many other things, showed the long, difficult, and frustrating process of getting warning labels onto acetaminophen bottles. The story, which took two years to report, was done by an investigative unit at ProPublica. Today, The Atlantic reports how much it cost to report the story: $750,000, which is an extraordinary amount of money dedicated to one story. That money went to pay: “reporters, news applications and web developers, editors, video production, social media and PR, travel, legal review, half of the public opinion poll etc.” The cost of producing the This American Life episode was a separate matter. Was it worth it? Peter Osnos writes: “…what price do you suppose a parent with a young, feverish child might put on these disclosures?”

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