Tristan Clopet argues that every brand needs a jingle. EVERY SINGLE BRAND. Which means: You need a jingle because you are a brand! I need a jingle because I am a brand! This site needs a jingle because this site is a brand! The Billfold jingle, in my head, has always been the same as The Simpsons jingle. (“The Billlllllll-fold.”) But that’s probably jingle theft. What’s your jingle?
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