Tristan Clopet argues that every brand needs a jingle. EVERY SINGLE BRAND. Which means: You need a jingle because you are a brand! I need a jingle because I am a brand! This site needs a jingle because this site is a brand! The Billfold jingle, in my head, has always been the same as The Simpsons jingle. (“The Billlllllll-fold.”) But that’s probably jingle theft. What’s your jingle?
Places I’ve Lived: Unwashed Dishes in Montreal, Wild Pigs in India and Roasted Marshmallows in Toronto
Megan Reynolds » “Welcome to the paradise of the modern artist.” – An Interview With Tom Toro, ‘New Yorker’ Cartoonist
Ceda Xiong and David Wolinsky » Now What? How Answering This Question Lead Us to Changing Everything (Part III)