Cinnabon is mentioned every 10 seconds on social media. Comedian Jim Gaffigan has said the chain is run by Satan. Consumers in focus groups have told the company they often experience anxiety on their way to Cinnabon. They’re not worried about the calories, though a Classic Roll contains 330 more than a Big Mac. They’re concerned someone ahead of them might get the last fresh one. A fan on Twitter writes, “Just ate a Cinnabon while staring through a window of a gym watching people work out. This is what heroin must be like.”
Bloomberg Businessweek takes a look at the billion-dollar Cinnabon empire, which is run by 35-year-old Kate Cole, who previously worked at beer and buffalo wing chain Hooters. “There are 880 calories in the classic roll.” Yum?
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