Clip Vs. Twist


There are no data documenting the two products’ relative market shares in the bakery aisle. Both sides, perhaps unsurprisingly, claim they’re winning. There seems to be general agreement that twist-ties have taken the lead with bread, while clips hold sway with buns, rolls, bagels, and English muffins. There are also pockets of regionalism: Everyone agrees, for example, that the West Coast is clip territory.

Are you a clip tie person or a twist tie person? I hadn’t considered that question until I read this fascinating piece in Bloomberg Businessweek explaining the multimillion dollar business of bakery bag ties. The piece goes into some of the consumer psychology on why people have a preference for either clip, but personally, I am a clip tie person because A) I like seeing the expiration date on the clip and B) I occasionally get the twist tie too twisted, so it becomes a hassle. But really, I’ll buy the bread regardless of what kind of tie is on there.

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11 Comments / Post A Comment

AlliNYC (#1,725)

Mostly I just throw away the clip/twistie and twist the plastic bag a couple times, then fold the loose end under the package and shove back in the fridge. Does the exact same thing with less time spent untwisting or pinching my fingers on those clips (I prefer twisties, if I had to choose). When I want a bagel I WANT IT NOW.

Twist ties 4 lyfe.

KatNotCat (#766)

I break clips on the first re-closure almost every time I encounter one. Boo clips.

nap city (#2,801)

If the bag is something I’m only going to open a few times, I leave on whatever fastener it came with (usually the clip). If it’s something I’m going to open again and again, though (hiya, bag of chocolate chips), I replace it with one of these.

It is maybe tragic to get excited about bag clips, but they really are the best.

amirite (#2,677)

If it’s a bag big enough to be used to scoop my cat litter into, I will use a twist tie to keep the bag from getting holes. I always have trouble with clips. Also my cat likes to play with twist ties, so they’re really the best choice all around.

ThatJenn (#916)

Until you posted this I actually had no idea there was anyone on earth who liked the clips. I thought we were all in unanimous support of twist ties and just suffered through the clips because the Man somehow decided they were good for about half of the bread products in my life. (Not true anymore, actually – the only mass-produced bread items I still buy are tortillas, which zip closed. I bake my bread or buy it in paper bags from bakeries. But this is a recent privilege in my life.)

honey cowl (#1,510)

@ThatJenn This is HILARIOUS because I was just about to post about how ridiculous it is that ANYONE would like the ties! Why would anyone like those god damn ties?! I hate themmmmmmmmmm

(and I thought everybody did!)

kellyography (#250)

I think this is one of very few things about which I do not have a strong opinion. The bread I buy comes with clips, which is fine. I just twist the bag really tightly and fold it under the bread so I have never noticed it being any less fresh than with any other closure method. As a Midwestern kid in the 80s, though, we always had a ton of twist ties around, and I never really encountered clips until much later.

e (#734)

I’m a NEITHER. I use rubber bands from around the asparagus and parsley. I like to twist the bag, fold and then put the rubber band on a few times.

e (#734)

@e P.S. Also I use office binder clips on potato chip bags.

crane your neck (#1,448)

A little bit of trivia: those bread clips are color-coded to show the day the bread was baked.

Blue: Monday
Green: Tuesday
Red: Thursday
White: Friday
Yellow: Saturday

(I guess they do not deliver bread on Wednesday or Sunday.) Always nice to know which bread is fresh!

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