There are no data documenting the two products’ relative market shares in the bakery aisle. Both sides, perhaps unsurprisingly, claim they’re winning. There seems to be general agreement that twist-ties have taken the lead with bread, while clips hold sway with buns, rolls, bagels, and English muffins. There are also pockets of regionalism: Everyone agrees, for example, that the West Coast is clip territory.
Are you a clip tie person or a twist tie person? I hadn’t considered that question until I read this fascinating piece in Bloomberg Businessweek explaining the multimillion dollar business of bakery bag ties. The piece goes into some of the consumer psychology on why people have a preference for either clip, but personally, I am a clip tie person because A) I like seeing the expiration date on the clip and B) I occasionally get the twist tie too twisted, so it becomes a hassle. But really, I’ll buy the bread regardless of what kind of tie is on there.