His business isn’t your typical dirty bookstore. In fact, it’s not a bookstore at all. Jimmy sells no magazines, no DVDs. He concentrates on lingerie, T-shirts, lotions, and above all, sex toys—a growth market in the adult entertainment industry. This mix of merchandise makes his business more respectable, since—unlike print and video erotica—lubricants, negligees, and even vibrators are less likely to get a shopkeeper hauled to court. Which is not to say that Flynt Sexy Gifts is exactly wholesome. As we talk, I glance over his shoulder and spot a product—the Pistol Pump with Senso Sleeve. The photo on the box shows the item in question strapped on a naked man’s Smith & Wesson.
Jimmy Flynt had a terrible falling out with his infamous brother Larry a few years ago (over business and money, which unfortunately happens sometimes when family members work together), but has reinvented himself as a seller of “sexy gifts.” The dirty laundry is all laid out in the current issue of Cincinnati Magazine. (“If I die tomorrow, the headline will be ‘Larry Flynt’s brother’ ” he says. “There’s nothing I can change about that.”)