At The Rumpus, James Altucher has a non-mediocre piece about how to be effective as a mediocre person.
We can’t all be grand visionaries. We can’t all be Picassos. We want to make our business, make our art, sell it, make some money, raise a family, and try to be happy. My feeling, based on my own experience, is that aiming for grandiosity is the fastest route to failure. For every Mark Zuckerberg, there are 1000 Jack Zuckermans. Who is Jack Zuckerman? I have no idea. That’s my point. If you’re Jack Zuckerman and you’re reading this, I apologize. You aimed for the stars and missed. Your reentry into the atmosphere involved a broken heat shield, and you burned to a crisp by the time you hit the ocean. Now we have no idea who you are.
Among other things, mediocre people tend to procrastinate, which could be a sign of many things (“Maybe you need to brainstorm more to improve an idea. Maybe the idea is no good as is. Maybe you need to delegate. Maybe you need to learn more. Maybe you don’t enjoy what you are doing. Maybe you don’t like the client whose project you’re working on. Maybe you need to take a break.”) Altucher also has a great story about embarrassing himself in front of Tupac’s manager when trying to pitch him a website for the deceased rapper. (“Mediocre entrepreneurs fail a lot. So they get this incredible skill of getting really good at dealing with failure. This translates to monetary success.”)
Photo: Lotzman Katzman