Cheap Wine Needs a New Nickname
For the past 11 years, Charles Shaw has been selling its popular brand of wine at California Trader Joe’s stores for $1.99. Lovers and haters alike called it “Two-Buck Chuck.” No longer—the price is being raised to $2.49. So now what are we going to call it? How about “something I still won’t drink.” Ba-zing! Kidding, I’ll drink it if it’s there. Pour me a glass. Also in New York, due to higher distribution costs, it’s been known as “Three-Buck Chuck” for a while already. It’s just harder to find something that rhymes with “half-dollar” or “fifty-cent piece.”
---
Previously on The Billfold
---
---
---












Ughhh I will never stop being jealous of how cheap and available wine is in the US vs Canada.
2buckish chuck!
also the white zin (it’s pink!!) is not bad at all.
Half-sawbuck chuck – as a side-benefit, it’s an excuse to start using sawbuck as slang for $5 bill (I come from the land of loonies and toonies. I like me some money slang. )
@Maladydee yeah, but a sawbuck is $10!
@Maladydee I just came down here to make some kind of sawbuck joke!
But isn’t it a $10 bill?
Some bucks chuck.
In Australia, cheap wine is called “goon”. It is generally found in a box/cask.
Twenty-five dime wine. Two-fifty sippy. Mr. Shaw’s fermented grape sauce beverage (contains alcohol).