A Weekly Peek at the Wealthy


WSJ. Money will include such departments as My Biggest Mistake, a celebrity interview; Empire Builder, which outlines the steps a successful person took to make it big; and Family Office, a look at the world of advisors to the rich.

“It’s for people who are voyeuristically interested in the high end and are at the high end,” explained Mike Miller, senior deputy managing editor at the Journal, who’s overseeing the magazine.

We really want to figure out a way to do a series about wealthy people—perhaps “Ask a Rich Person”—but I think the WSJ is going to do it for us.

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7 Comments / Post A Comment

Theda Baranowski (#2,989)

But the Billfold would do it better, in which better means “with more journalistic integrity instead of drooly, panting wealth worship”

@Theda Baranowski I find a lot of the business press actually has a pretty cuttingly sarcastic approach to covering the super-wealthy, especially when it comes to their personal consumption habits. Probably because most of the reporters make less in a year than their subjects do on a bad day.

Megano! (#124)

Hm, the question is not “how to do an ask a rich person” but how to do an “ask a rich person so that the rich person doesn’t sound like a tool and the commentariat tars and feathers them.”

readyornot (#816)

@Megano! I think there’s a bit of a problem that, unfortunately, the only wealthy people who are sufficiently not squeamish about their wealth in order to talk about it publicly maybe are tools? There’s a selection problem, is what I’m saying.

MuffyStJohn (#280)

I admit that I would give my right kidney to see the comments section on Ask A Rich Person, especially if the rich person get nice and defensive with us (which is really less of an “if” and more of an “inevitability”).

@MuffyStJohn They could do an “Ask the 1%” — I’m sure there have been commenters and contributors who earn more than ~$250k as singles and aren’t assholes.

MuffyStJohn (#280)

@stuffisthings They could, but they’d probably have to find one who lived outside of NYC, SF, or DC so it wasn’t all filled with “But you don’t understand! The COL is so high here! I can barely afford the payments on my new nose!!”

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