Tim Cook on Jobs (The Creation Kind)

Bloomberg Businessweek has an exclusive interview with Apple CEO Tim Cook about his first year at the helm. He talks about a lot of things including the Samsung litigation, the legacy of Steve Jobs, and the other jobs: job creation, and what Apple is doing to create jobs in the U.S.:

I do feel we have a responsibility to create jobs. I don’t think we have a responsibility to create a certain kind of job, but I think we do have a responsibility to create jobs. I think we have a responsibility to give back to the communities, to pick ways that we can do that … and not just in the U.S., but abroad as well. I think we have the responsibility to make great products that we can recycle and that are environmentally friendly. I think we have a responsibility to make products that have a greater good in them.

Cook says that Apple has also paved a way for independent developers to earn money (“Our iOS platform allows developers to work as entrepreneurs and sell their applications to a worldwide market that didn’t exist previously.”), which, true, but it’s not easy to make a living selling apps. Apple is also building a “campus” for employees in Texas, and three data centers in different parts of the country, and Cook says jobs will be created there as the big Apple empire continues to take over the world.



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