Darius Kazemi is a game developer, and he has written a program to make totally random purchases of music, movies, and books from Amazon, using a given budget. He was inspired by one of his favorite feelings—ordering something from Amazon, having it be on backorder, forgetting about it, and then getting “a gift from yourself” weeks or months later. He’s interested in whether a random, bot-chosen gift will feel any less meaningful or good than “the random crap” he buys anyway.
He’s got the bot up and running, and it has ordered him $37 worth of stuff. He’ll find out what, exactly, in 3 to 5 business days. SO LONG PARADOX OF CHOICE. SEE YA. (I think this is kind of brilliant.)