Imagine an Internet with No Ads (AHHHHH)

The Atlantic has posted about a device, that if developed, would block every kind of known ad on every device using your wi-fi network. The makers of the  AdTrap are comparing it to a scalpel—it will slice out ads  and leave everything else. The device will also disrupt “tracking and profiling techniques used by advertisers .” Sounds like kind of a nightmare, actually. (With very few exceptions, ads are how websites make money.) (AHEM.)

Why must technology always be improving!? What is wrong with the way things are RIGHT NOW!? WHY IS EVERYTHING ALWAYS CHANGING I JUST GOT USED TO HOW IT WAS. (The project is being Kickstarted and  has to raise $150,000 before it can go into production. so I guess we have some time to figure out a new business model. Ideas? Anyone?)


13 Comments / Post A Comment

wearitcounts (#772)

the same thing will happen as has with TV; advertising will get integrated into the content of whatever you’re viewing/reading.

Blondsak (#2,299)

@wearitcounts Yup. This.

oh yes of course. did i mention that i’m writing this at STARBUCKS(R)????


wearitcounts (#772)

@Logan Sachon i feel suddenly as though i can’t live without some tazo tea from starbucks(r)


Bill Fostex (#573)

You’re gonna have to start offering Billfold Platinum® subscriptions, which, I dunno, could let people observe Logan’s checking account and credit card balances in real time.

Megano! (#124)

@Bill Fostex With a comment thread so every purchase can be scrutinized and talked about.

Bill Fostex (#573)

@Megano! And next to each transaction, two buttons: LAUD and CHIDE

theotherginger (#1,304)

this is why i use firefox. ad popup blocker makes my life better every single day.

I think we’ll all be disappointed if ads are replaced by product placement and soft-sponsored content. At least ads are easily distinguished from editorial content!

readyornot (#816)

Business model: angel gift from really rich person. Maybe you want to write more pieces about how nice Matt Levine is? Or, hey, dream big: Warren Buffett.

Isn’t the Billfold an example of a site that doesn’t really rely on traditional banner ads? You have links to stories on partner sites (which is actually relevant and useful) and clearly-labeled sponsored content, which on Awl network sites is often actually worth reading.

@stuffisthings Or maybe you’re trying desperately to sell ad space and can’t? That thought makes me Sad.

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