After taking photos of themselves in front of a giant Kardashian family montage, the adolescents buy one of several items within their price-range; a $20 compact mirror; pencils for a few dollars; or a $10 bottle of water with the Kardashian sisters’ photo on one side.
“Our water sells out all the time,” Kardashian says. “People collect them because each store has a different picture on the bottle.”
“It’s really crazy,” she says. “I mean, a water bottle? It’s crazy.” She blinks slowly at the wonder of effortless profiteering.
Even Kim Kardashian thinks it’s crazy that people buy her $10 bottle of regular water with her photo on the label. She does this all on the strength of her brand—not on talent. She doesn’t need to be talented, she says: “Well, a bear can juggle and stand on a ball and he’s talented, but he’s not famous. Do you know what I mean?”