… varies. Obviously! This compilation of famous logo costs is pretty fun, if unsourced and also sometimes wrong. FOR EXAMPLE!
1. The new Pepsi logo (well, new as of 2009) cost $1,000,000, they say. Which, okay, that one’s right. Pepsi basically wrote a firm called Arnell Group a check for $1 million, and they came up with a logo and some really, really extensive reasons for why they came up for the logo (“the Breathtaking Color Palette is derived using a scientific method of color assignment based on the product’s essence and primary features”) (lolololololol).
2. The Accenture Logo (which, is the new name of Andersen Consulting after the old name became synonymous with scandal), they say, cost $100,000,000, which: No, it didn’t. They did not pay someone ONE HUNDRED MILLION DOLLARS to come up with a name and a logo. They paid that money to come up with a name and a logo and then rebrand their entire company—website, stationary, polo shirts, IDK what else. Corporations are mysteries.
3. I got sick of Googling the rest of them, but if you feel like picking up where I left off and find anything interesting, holla at the comments.
4. Also I just asked People Who Know These Things how much our logo cost, and the answer to that is more than free but less than $1 million dollars. I would like to say how much, but I will not because: What if I wrote what we paid, and then another client of the designer saw that and paid more and got angry at the designer ? Not my place to get people angry at other people. Anyway: I want to be transparent but transparency is complicated. I also want to tell you how much money I get paid to do things like write blog posts and other things sometimes, but the thing is, that kind of information written on the internet has the power to set off a butterfly effect that Will Take Down a Web Empire (maybe) (or at least make people who give me money think twice about giving me money again). One day everyone shall know all things! I guess when I run for president and my tax records get released. In the meantime, Logos: Sometimes they are very expensive and sometimes they are less expensive, but they are all still drawings, drawings that sometimes have words.