Learning to Do Anything Well is Not Easy

1) This Shit Is Hard

Like many folks who build stuff, my disdain for marketing as a business discipline had grown ironclad. I thought soft skills meant it was a soft job – 9 to 5 without pagers ringing, apocalyptic deadlines or material consequences for poor workmanship. A marketer was never around when I had to get a server back up or the prod db was borked; this gig must be easy.

I learned swiftly that this view was as legitimate as assuming web development is easy after installing a Squarespace theme.

There’s a difference between being able to do something, and being able to do something well, and that’s what Rob Spectre, AKA Brooklyn Hacker, learned when he left his job as a developer to take a marketing position. We often look at jobs and get the impression that they’re easy, when it’s often the people who are good at their jobs who make their jobs look easy. Social media positions is in this category. You spend your day tweeting and going on Facebook? That must be so easy! Sure, tweeting is easy. But doing it well, is not. How would you, for example, make the Whole Foods account interesting and engaging? And this is what Spectre learned. Become good at a job before you accuse anyone of having it easy.


10 Comments / Post A Comment

I do a job like this and, let’s be fair, a lot of people actually do have no clue what they’re doing — at least in part because their bosses have no effective way to measure their performance.

Megano! (#124)

Yes! *glares at ex-boyfriend who had never worked a crappy retail or food service job and therefore can’t talk

deepomega (#22)

Pfft. Like someone who calls BLOGGING a job would know anything about anything.

Mike Dang (#2)

@deepomega Hah! Love you. Listen, getting people interested enough to come back on a daily basis is not easy. It’s easy to become obsolete!

MuffyStJohn (#280)

@Mike Dang I think you’re good Mike Dang. You got a lot of fangirls hooked on this place. Also: poor people.

deepomega (#22)

@Mike Dang I’m just saying, you’re a slim notch above a community organizer.

@deepomega You call this community “organized”?

oiseau (#1,830)

I feel like there are different levels of expertise in every single job out there- waiters, bartenders, even janitors at the low end on up. For some reason I’ve become more conscious of this lately – it’s good to respect professionalism when you see it!

His subject is good, long while I find this topic and I think it is here, slogans on world population day

I have bookmarked it and I am looking forward to reading new articles.
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