HOW SHALL WE MEASURE LANCE ARMSTRONG’S CONTRIBUTION TO SOCIETY? (Hot topic.) Bike things? Cancer things? Legal things? Number of famous girlfriends had? Advertising Age does it by which ad campaigns he’s appeared in, which: Typical. I think the number of cameos you’ve made in major motion pictures is a pretty good indicator of success, in which case: Get with it, Armstrong. You’ve got a ways to go.