What a Stupid Lottery Ad
I stared at this stupid lottery ad for 20 minutes on the train today, trying to understand who it’s trying to lure, and how it’s trying to lure them. Conclusion: Since appealing to rational thought is moot in the lottery space, advertisers must reach consumers’ emotional core. The dumb picture of the house with the music blaring out of it (and that trash! lol) evokes feelings of aggravation, remembrances of terrible neighbors past, which: Does not make me want to buy a lottery ticket, but maybe it works for you.