My British Bread Secret
“When I lived in London, this was my favorite: For 49 pence (which at the time was about the equivalent of a U.S. dollar, now the exchange rate is a little bit better), I would get a HUGE loaf of fresh bakery bread, called “Tiger Bread” from Sainsbury’s. It was THE BEST, and my friends and I would share loaves of it all the time. It was so good that I often over-indulged, like a child eating too much candy on Halloween. The one drawback was that, though it was so good the day it was made, but was pretty “eh” on day two and not good at all beyond the second day. But it was as much for a loaf of bread as I spend on two slices of toast at my local coffee shop here in Massachusetts. So yes. Tiger Bread from Sainsbury’s.”— Allie Justice
UPDATE FROM READERS IN THE KNOW: Tiger Bread has been rebranded as Giraffe Bread.
Do you have a British bread secret? Or a Burmese bread secret? Or a Bahaman bread secret? Any and all secrets should be shared with: logan@thebillfold.com
Tiger Bread also has the a very adorable precocious child/customer service story attached to it: http://www.bbc.co.uk/news/business-16812545.
@Sydney Bufkin@twitter Yesss I was hoping someone would link to this!
@Sydney Bufkin@twitter “Sainsbury’s said that Chris King had now left the company and had returned to university to study to be a primary school teacher.”
AWWWWWW.
I have a Russian bread secret (or “rumor”) which is that if you pour rubbing alcohol through a hunk of rye bread, it becomes drinking alcohol! It’s true maybe! Gross/thrifty.
@beatricks@twitter I’ve heard this before too. Also, if you drink a glass of warm vodka under a blanket it will cure a cold. Man, I miss Russia.
Tiger bread costs £1 on a good day these days.
On a related note, I was really surprised at how expensive food was when I arrived back in the US after two years in the UK. I was under the impression that UK food prices were really high, but bread especially seemed exorbitantly expensive in the US. I’d never pay more than £1.50 ($2.35) for a loaf of bread, but here I feel lucky if there’s one under $3.50. Also, fresh pasta is exorbitantly expensive. One of my go-to meals in the UK was filled tortellini (two packs for about £2.60 [$4] at Aldi) and pesto [£1 for a jar]) but here that kind of pasta is like $5 PER PACK. What gives America!
The Dutch Crunch I buy is San Francisco is supposedly the same thing as Tiger Bread. My secret is the free farmers market where they give away day old Acme Sourdough.