“How do blogs make money?” is a thing some people want to know. “Advertising,” is the basic answer. “Relationships with brands,” is a slightly more complicated answer. (“Talk to Shankman,” is the best answer.)
Despite, uh, being a blogger, my education in how blogs make money has mostly come from other bloggers’ sites. The FTC requires that bloggers disclose relationships with their advertisers, but some site owners have gone further. Joanna Goddard, Gabrielle Blair, and Jordan Ferney all run successful lifestyle blogs, and they’re particularly transparent about how they make their money. Their FAQ sections are a lesson in monetizing:
HOW DO YOU GUYS MAKE MONEY?
I get this question a lot! I make some money from advertising on Oh Happy Day but most of my income comes from writing for other websites and projects that I promote on my blog like letterpress. It took a long time to get to a place where we were working for ourselves. We drove a 2001 Honda Civic for years and years (we don’t currently have a car.) And we lived in a one bedroom apartment where our kids slept in a closet. We work really hard and then we try to take smart risks that feel a little scary in order to grow.
1) How does this site make money?
The main source is ad revenue. I’m represented by Federated Media. They fill the 3 largest ad spaces with display ads from a wide variety of sponsors. I also sell the display ads in my left hand margin to small businesses. In addition to display ads, I form sponsor partnerships and trades (for example, I partnered with Mayflower for my cross-country move. You can read a dissection of how that partnership worked here.)
If you’d like to advertise on Design Mom, please contact me at firstname.lastname@example.org.
2) Tell me about giveaways? Do you receive one prize to keep and one to give away? Do companies send you tons of free stuff?
I do receive some fun things in the mail. And it’s always a delight to get a package. But, because I currently don’t make my shipping address publicly available, I receive a lot less stuff than you might think. If a vendor wants to send me something, they have to ask for my address. And unless I need to see the product’s function up close, or shoot better product photos, then I typically decline.
Be assured, if someone sends me a product and I decide to write about it, I’ll definitely let you know I received a freebie. I’m all about full-disclosure.
And no, when hosting a giveaway, I do not receive a prize for myself.
3) Any other sources of revenue from this site?
Yes, I’m also an Amazon Affiliate. If you have a blog or website, you can become one too. Why not?
4) Can I advertise on your site? Or provide a giveaway prize?
Let’s talk. Please send inquiries to email@example.com.
A Cup of Jo is a blog that I work on full-time to help support my family and young son. Without exception, A Cup of Jo’s daily posts feature only products I genuinely recommend, and frequently use for myself and my family. Read on if you would like details about how I’m able to fund my work. A Cup of Jo features banner advertising, and my rates are set with small businesses in mind. Many of my sponsors come about organically, since they’re brands or companies that I’ve always loved. A Cup of Jo sometimes includes affiliate links within certain posts, which means that we may make a small commission if a product is purchased through the blog. Of course, a reader would never pay more for a product; it’s a branding relationship directly between the brand and me. Rarely (a few times a year), I allow sponsored posts, as long as they’re a natural and positive fit with the blog; please be assured that I mark these posts clearly for my readers. As a final note, I sometimes feature my sponsors within round-ups, link lists or gift guides, but only when it’s an organic fit and only when I would have included them even if they weren’t sponsors; this editorial inclusion is never paid for. Please feel free to email me at hellojoannagoddard (at) gmail (dot) com if you have any questions at all. After more than five years of blogging, I feel truly connected with my readers, and my relationship with these incredible men and women is my top priority and, honestly, one of the great joys of my life. Thank you so much for visiting!