What’s their game, eh?
Always the right question when dealing with supermarkets. They know what they’re doing when it comes to slapping a distinctive red sticker on a pack of chicken wings.
I thought prices always ended in 99p. Is this just an excuse to fatten their margins?
I think it’s a safe bet that most self-respecting retailers will charge as much as they can get away with, but that with every price increase they will expect to lose some customers. A key skill for those who set prices is to pick the perfect compromise between losing margins and losing customers.
—Tim Harford—”The Undercover Economist”—responds to a report in the Telegraph that ONE POUND is the new 99 PENCE (translated but not converted, for our American readers: one dollar is the new 99 cents). It’s a very fun read, with some very fun theories! (“It’s easy to imagine that the shorthand for a bargain was once a 99p price, but now it’s a nice round number thanks to the pound shops.”)